Ladies, if your man has just asked me this question, it is a good sign. It means they care(they don't want to be stingy) but they are also being careful.
Guys, there is no hard and fast rule. Just spend what you feel comfortable with. Also, by buying online with diamondport you will save thousands by not paying the large retail mark up that a bricks and mortar store needs to charge to cover their overheads.
IF you need a comparitive figure I have broken it down:
- 20 -29 yo on an average income spend $3000 - $6000
- 30-39 yo on an average income spend $6000 - $10'000
- 40+ spend $10'000 +